PULSE

As the country moves more deeply into the Fall and Winter 2020 seasons, dealers find themselves facing these holiday (and in some areas, colder) months searching for even more workarounds for successfully doing business during the unrelenting COVID-19 situation.

Now, more than ever, the industry’s buying groups have never before been more crucial in helping their memberships navigate this stretch of time in the consumer technology industry. COVID, while it has brought sales surges in certain categories fueled by consumers’ stay-at-home behaviors, has also brought many hurdles – and to their credit, the buying groups have stepped up to the plate. Based on comments we received for this month’s Buying Group Roundtable, each organization has surveyed their membership, listened intently to their needs, and come through with some brilliant COVID survival strategies. We are pleased to pull the curtain back on what these executives see as the trends, challenges, and solutions for their members. We’re confident that you’ll benefit from their insights.

Stay well and safe….

Editor in Chief