CE Summit 2020 Showcases IFA Retail University
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Among the major attractions, IFA retail university provided deep CE industry insights.  

IFA Retail University was one of the major attractions at the recent International Consumer Electronics (CE) Summit 2020 in in Guangzhou, China late last month. The annual IDG Asia event was co-hosted this year by CE China. Representatives from more than 30 Chinese and international enterprises and institutions including Siemens, Miji, Teufel, Midea, Suning, gfu Consumer & Home Electronics, GfK, Berlin Business Liaison Desk and many others gathered and exchanged views on myriad consumer electronics topics. 
IFA Retail University, originally co-initiated by Suning and IFA Berlin, provided visitors with deep insights into markets and products. This year IFA Retail University took the stage on the first day of CE Summit and Jens Heithecker, IFA Executive Director and CE China Chairman, stated, “We are glad that our CE China exhibitors and partners of the IFA Retail University can utilize the stage of CE Summit to connect with the thriving Chinese market.” 
Added Value for International Brands
IFA Retail University is a relatively new IFA Global Event, as organizers explain, it creates added value for international brands and brings them together in front of 500+ Asian retail representatives, among them the Chinese Retail Giant Suning. Launched at CE China in 2018, This new tool provides international brands with maximum attention of major retailers in China, thus creating additional value for exhibitors and trade visitors.  International brands exhibiting at IFA and CE China were given the opportunity to present their products and strategies in 20-minute-Power-Briefings to retail partners and provide training sessions, thereby increasing brand awareness and sales in East Asia. 
Delivering Important Insights on the Chinese Market
The concept has built up an excellent reputation for delivering important insights on the Chinese market as International trade is embedded in the DNA of the Chinese economy, representing 47% of its GDP. It is the largest exporter of merchandise and the second largest importer.  Understanding this market is of paramount importance to overseas companies and IFA Retail University consistently provides a stage for exactly this.   On behalf of CE China’s premium partner Suning, the Vice President of Home Appliance Group, Mr. Xu Zhong kicked off this section at CE Summit by presenting the development of scenario-based retail outlets. Among the highlights were Miji presenting its technology for upgrading Chinese kitchens; Siemens showcased its latest smart home solutions; and Teufel presented its blueprint of the future of true wireless stereo.  On the smart appliance front, it’s important to note that the smart home market in China is expected to reach nearly $46 billion (US) by 2026, with household penetration for smart home applications estimated at around 9% as 2020 began. Several favorable policies and the coming of the Internet of Things has laid solid foundation for this market in China. 
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