CE INDUSTRY BY NUMBERS

Concerns over pandemic increasing as outbreaks in U.S. continue

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IBM recently surveyed more than 7,000 Americans to understand how COVID-19 has affected their perspectives on issues such as shopping in physical locations, eating out, and returning to the workplace in the face of the ongoing pandemic, and if they expect further outbreaks of COVID-19 in the fall. The recent research revealed a slight contrast in consumer attitudes compared to earlier in the summer, when there were emerging signs of public optimism about the direction of the pandemic and the economy.
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The results from our ongoing survey underscore that consumer attitudes continue to shift as the effects of the virus fluctuate around the country, and consumers are preparing themselves for more permanent changes in behavior. These new behaviors define the new preferences that business leaders need to be able to deliver to meet consumers where they are. This is no longer a question of competitive advantage; it’s a matter of business survival.
Jesus Mantas, Senior Managing Partner, IBM Services

Noteworthy findings from the IBM survey include:

72% are now more concerned about the safety and health of themselves and their families (up from 68% earlier this summer)
66% expect to see more global pandemic-like events in the future (up from 60% earlier this summer)

A Slow Return to Public Places

27% of respondents surveyed have already visited restaurants and bars (up from 21% earlier this summer)

66% said they would not visit an amusement park (up from 59% earlier this summer)
64% won’t attend a live sporting event this year (up from 55% earlier this summer)

Consumers remain unsettled

35% don’t plan on going to shopping centers or malls this year (up from 27% earlier this summer)
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