Home Technology Specialists Of America
No Matter the Challenge, HTSA Creates New Opportunities to Drive Member Success
Home Technology Specialists of America (HTSA) is the industry’s leading international trade consortium comprised of nearly 100 members across North America. With a compelling mixture of market-dominant dealer and integrator members, supported by the participation of the finest technology manufacturers – coupled with a proactive Board of Directors and innovative leadership – HTSA successfully navigates always-changing and ever-challenging business environments. This fact is especially so in the case of business environments as unprecedented as 2020’s COVID-19 pandemic.
How is HTSA able to remain the perennial industry leader? First, HTSA group management starts by creating powerful group resources that are continuously updated as market conditions or technology trends change. HTSA has the industry’s finest technology experts and educators on staff and available to members full-time. They are charged with creating, presenting, and supporting impactful educational initiatives that drive member success.
Second, a bold management team – in conjunction with the highly engaged Board of Directors – continually assesses technology and market opportunities to target those areas most likely to drive member growth and profits. Three years ago, HTSA was the first organization to lead the industry into a dramatic expansion of the lighting category – which for many integrators at that time consisted solely of lighting control. With a bold plan crafted at the direction of Tom Doherty, HTSA’s Director of New Technology Initiatives and an industry lighting expert, the group charted a new course that expanded well beyond control/automation by adding a large assortment of lighting fixtures, as well as profitable design services.
With custom-created educational programs designed in conjunction with the American Lighting Association (ALA), the majority of HTSA members became Certified Lighting Specialists. Thanks to this training and certification, members saw their share of local markets grow, the share of the client’s budget expand – and most importantly, experienced tremendous revenue growth.
Just six months later, HTSA did it again, this time leading the charge into the then-nascent and now rapidly growing residential wellness segment. Partnering with leading wellness technology provider Delos, consortium members are now spearheading the expansion of the market for healthy home technologies that are more and more in demand by discerning clients.
No matter the challenge, HTSA creates new opportunities to drive member success.